WHY B2B IS A-OK WITH THIS EP.
Jump to the text ↓- For the B2B audience, the decision is more rational, less emotional.
- As a result, we usually create a more sophisticated message.
- The challenge of delivering rational info in an entertaining way is sort of like solving a puzzle. There’s satisfaction in doing it.
- On B2B accounts, you learn something new every day. Contrast that to trying to say a golf ball goes straighter and further than the other straighter and further golf ball.
- More often, the audience is well educated on the subject and there’s no need to dumb things down.
- The targets are generally well defined and easily reached via media.
- Typically smaller budgets make it more challenging than simply overwhelming the audience with a heavy spend. This creates opportunities for out-of-the-box ideas and other unusual solutions.
- There’s usually more client contact stability–they tend to stay at their companies longer which makes relationships stronger.
- B2B typically still includes print, and print is still fun for this old dinosaur.
- It’s easy to stand out because so much B2B work is dreadful.