BACK ON THE HORSE | Perich Advertising + Design

BACK ON THE HORSE

By Ernie Perich

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Subject: The Call.

I remember the day like it was yesterday. I got “the call” from Aaron at Zappos. The “thanks for all you did, you guys were great” call. The one that you can tell in the first 2 seconds that you’re toast. You’re in the also-ran category. Funny thing, you put a few hundred hours into an opportunity, spend 5 figures in time and hard costs like travel, video production, shipping, etc, etc, and you suddenly realize in 2 seconds that everything you’ve poured into this was a total waste of time. So you can go pout — or just get back on the horse and start riding again. My best to the other agencies who kicked our ass this time. It was a fair fight. You should learn more from your losses than your victories so that’s what I’m gonna try and do here.