WHY I OCCASIONALLY EAT 16 BUTTERFINGERS | Perich Advertising + Design

WHY I OCCASIONALLY EAT 16 BUTTERFINGERS

By Ernie Perich

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I love it. You’re great. You’re fired.

Losing business. It’s the shits. We (like you, I imagine) lose business for all kids of reasons. We cost to much. The owners in France want it all done over there. I’m a pompous jerk. The client wants to visit relatives in California. The client wants and internationally-known agency. The client wants to build an in-house agency. The client wants to consolidate agencies. The client had a baby. The client met someone from another agency at soccer last night. The client thinks we order from the wrong sushi bars. I chew gum during a presentation. Carol chews tobacco during a presentation.

But we never lose business because somebody doesn’t think we care. Or somebody thinks we’re lazy. Or we’re too dumb. It’s never about the quality of our work. That’s what makes it hard. That’s why I occasionally eat 16 Butterfinger bars (snack size) after a long day at the office. Crazy business, this is. So what’s my point? It would be about the work and oftentimes it ain’t. Sadly.