THE YOUNG AND THE RESTLESS | Perich Advertising + Design

THE YOUNG AND THE RESTLESS

By Ernie Perich

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As certain as I am about the superior taste and texture of the Miller’s cheeseburger [Ed. Note: Sorry, but it’s worth mentioning two rants in a row], I am as sure of the value of a healthy injection of youth around our agency. I’m not just talking about running errands and cleaning up the nachos and grapes in the conference room. You gotta let those youngsters fight the fight, do the dew, run with the bulls and smell the day to day dung of this business from the front line.

Oh, one thing I forgot to mention in the previous stanza: doing that can cause you more migraines per waking hour than discovering squirrels in your attic. Dumb things will be said. Time will be wasted. Eyebrows will be raised. Coup d’états will be planned. Mr. or Miss Lee Clow II will fight for a really dumb idea is given an eighth of a chance. They might eve allude to winning an award, like anyone cares. If they’re really plucky, they’ll pound their fists and whine about people (usually the older ones) “not getting it” and they’ll revise their resume for the 28th time.

But dammit if it isn’t fun to be around them. They’re fresh. They wear a lot of cologne. They fight. They have hair. They’re idealistic. They drink liquor right from the bottle. They stay longer at the Christmas party. They go out after work. They think about getting married. They think about never getting married. They’re all about revolutionizing the entire world, starting with a 3×3 ad in the back of “Automotive Flange Supplier” magazine. And that’s all they should be about.

I love them. They keep me young. They make me laugh.

I was them once.

It got me fired. At least twice.

Cheers,
Grandpa