Category: Copywriting


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It’s summer. Time to roll down the windows, turn up the radio and listen to local car dealership commercials. Hold on, you’re not into radio advertising? I guess we don’t blame you. Let’s face it, Chevy Salebration Days isn’t going to be this summer’s Get Lucky or Blurred Lines. Why are radio commercials so boring, bad and/or downright annoying? Is it because marketing directors (and their boss) care more about splashier mediums like TV and print? Is it because agencies don’t think radio advertising is important as well? Is a left-wing plot to make more people turn into commercial-free…



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