Category: Marketing


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There’s a lot of buzz surrounding big data and it’s impact on marketing. According to some we’ll soon be living in a world where data and analytics becomes the primary driver of marketing decisions. The technology is already in place, all that remains is hiring some math geeks and the wherewithal to push the button and let it take over.

More knowledge is certainly better, but this kind of future smacks of grabbing on to the newest, shiniest object and hoping it’s the answer. The problem with this kind of thinking is we get so…


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“We’ve got to differentiate.” How many times has that been spoken in a marketing meeting? And how many times has it been a struggle to make the “point of difference” something actually compelling? And how many times has a company operating in what, for all practical purposes, is a commodity market said they have to differentiate? On what exactly?

All too often marketers think the answer lies in that perceived point of difference and if only everyone else understood that sales would take off. So the marketing is focused on a point of difference that often isn’t…


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It’s summer. Time to roll down the windows, turn up the radio and listen to local car dealership commercials. Hold on, you’re not into radio advertising? I guess we don’t blame you. Let’s face it, Chevy Salebration Days isn’t going to be this summer’s Get Lucky or Blurred Lines. Why are radio commercials so boring, bad and/or downright annoying? Is it because marketing directors (and their boss) care more about splashier mediums like TV and print? Is it because agencies don’t think radio advertising is important as well? Is a left-wing plot to make more people turn into commercial-free…



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