Case Studies Bank of Ann Arbor

Bank of Ann Arbor


They asked Bank of Ann Arbor wanted a distinctive brand identity that would capture both their small-bank, community-minded spirit and their big-bank product offerings.


We answered with the distinctively green “Bank of Ann Arbor helps” campaign, which accommodates virtually any pertinent retail or commercial message.


This happened Since the campaign launched in April 2006, accounts have grown by 14% and deposits by 11%. In 2008, when the banking industry as a whole performed miserably, Bank of Ann Arbor was profitable.


An all-green campaign in a town where green is despised by many.