Case Studies Carhartt



They asked Carhartt asked us to position their workwear as absolutely essential to the job, no matter how demanding the job is.


We answered with advertising, collateral, point of purchase and online that featured imagery of some of the most demanding jobs on earth, with Carhartt on the scene. Imagery was shot on Alaskan oil rigs, Oregon cattle ranches and the Mackinac Bridge, among other extreme locations.


This happened During a time of competitive attacks on their core product lines, Carhartt maintained a leadership position and solid annual growth of 5%.


The photo shoot included an Alaskan oil rig, the top of the Mackinac Bridge, and a buckaroo ranch in Oregon.