Case Studies DFCU



They asked DFCU Financial, a Michigan credit union, wanted us to rebrand them, enable them to expand their reach geographically, and grow the number of products their customers had well beyond basic checking accounts.


We answered by renaming them (they had been Dearborn Federal Credit Union), redesigning their logo, signage and collateral, and running a distinctive print/outdoor/radio campaign.


This happened DFCU Financial successfully expanded beyond their home market of Dearborn, and opened new markets in the greater Detroit metropolitan area.


Big words, bigger results.