They asked GMAC SmartAuction wanted more car dealers to participate in their online auction program.
We answered with a print and online campaign that leveraged the look and feel of the parent brand's trade campaign (which we'd also developed). Simple, bold, witty headlines infused personality into SmartAuction's advertising. Fully integrated online ads drove dealers to an equally integrated microsite for more information and to enroll in the program.
This happened Dealer inquiries quadrupled.