They asked GMC Medium Duty Trucks wanted to make their online presence every bit as strong as the print presence we created for them.
We answered with an online campaign--including rich media banners--highlighting the specific attributes which made their trucks exceptional, and lived up to their high standards.
This happened Clickthrough rates for GMC air bag banner ads far exceeded industry averages. Emails to GMC fleet customers generated an open rate of 21%, twice the industry average. Clickthrough rates for online display advertising were four times the industry average. Site traffic volumes were five times what was expected. Conversion rates went up to 9.79%.