They asked Grand Hotel wanted to redesign their five-year-old website to showcase the hotel’s unique visitor experience, reinforce a sense of grandeur and make the site more user-friendly. The ultimate goal? To increase reservations.
We answered Guided by website analytics, we completely rethought the site. We simplified the user experience, streamlined the navigation, developed interactive photo galleries, and introduced promotional content. The new grandhotel.com was launched in April 2010, and has generated significant enthusiasm among Grand Hotel employees and guests.
This happened As a result of the new website, hotel reservations jumped 5% over the previous year, and Grand Hotel boasted a 99% occupancy rate for the year. Site visits increased 21% while visits originating from organic search results increased 4%. Post-launch path analysis revealed that users find desired content more easily on the new website and navigate deeper for additional content, generating an increase in page views of 16%.