Case Studies Harman Kardon

Harman Kardon

 

They asked Harman Kardon, makers of home audio, wanted us to differentiate them from all the other "black boxes" on the market in a way that was relevant and meaningful.

 

We answered with a distinctive print campaign that made Harman Kardon synonymous not only with great audio products but with a relevant listening experience even the most passionate audiophiles can embrace.

 

This happened HK audio component sales during the three years of our campaign grew by an average of 6.8% annually.

 

Our client, Sidney Harman, bought Newsweek. At age 93.

www.harmankardon.com/