Case Studies Lacoste



They asked Lacoste wanted us to restore its mystique in the United States, where questionable management decisions had taken a significant bite out of its product quality and brand identity.


We answered with a campaign that conveyed the brand's rich history, made "le crocodile" the hero, and delivered the Lacoste story in bite-size chunks.


This happened After reintroducing Lacoste to America, distribution outlets quadrupled in less than two years, and sales grew exponentially.


We resuscitated an old amphibian.