Case Studies Mitsubishi Electric

Mitsubishi Electric


They asked Mitsubishi Electric wanted a campaign that would "get noticed, for a change" and position their HDTVs in a way that would appeal to the masses as well as early adopters and "tech-fluentials."


We answered with a disarmingly simple campaign that made Mitsubishi Electric HDTVs look and sound easy to operate, and a joy to watch.


This happened Ad recall scores nearly doubled while sales increased more than 18% within a year of the campaign launch.


Ad recall scores nearly doubled.