Case Studies Mitsubishi Electric

Mitsubishi Electric

 

They asked Mitsubishi Electric wanted a campaign that would "get noticed, for a change" and position their HDTVs in a way that would appeal to the masses as well as early adopters and "tech-fluentials."

 

We answered with a disarmingly simple campaign that made Mitsubishi Electric HDTVs look and sound easy to operate, and a joy to watch.

 

This happened Ad recall scores nearly doubled while sales increased more than 18% within a year of cheapest viagra prescription the campaign launch.

 

Ad recall scores nearly doubled.

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