Case Studies Plante & Moran

Plante & Moran


They asked Plante & Moran, one of the nation's largest accounting and business advisory firms, wanted a campaign with personality, and enough flexibility to promote their wide range of services other than the accounting-related ones like tax and audit.


We answered with the THRIVE campaign, which for the last five years has consistently positioned the firm as knowledgeable, approachable and highly versatile.


This happened Plante & Moran's string of years with increased earnings was extended to 25. Total revenue in 2008 was $286 million, up $15 million over 2007.


The one-syllable tagline means something different to everyone.