They asked Walsh College (Troy, Michigan) is an all-business college. Its brand had grown stale and predictable. The client wanted to recreate the Walsh brand in a way that was distinctive, simple, direct, and remained right on point. And the point was, "Walsh is serious about business."
We answered by creating a campaign devoid of the typically smiling students and bearded professors. Just a legal pad, a strong tagline, and refreshingly simple, witty ways of delivering relevant messaging.
This happened Since the campaign launched in 2008, Walsh experienced its highest levels of enrollment and top-line revenue in its history, tripled brand awareness in nine months, moved unaided awareness as the "top business school in Michigan" from fifth to second and quadrupled direct and web inquiries.