GOLF SHIRTS, SQUID AND DRIED MELON | Perich Advertising + Design

GOLF SHIRTS, SQUID AND DRIED MELON

By Ernie Perich

Jump to the text ↓

Variety is the spice of life, and it’s the spice rack of our business. Variety keeps me interested. One day I’m learning about work clothing, the next about gigantic TVs, the next about company cars, the next about a great hotel, the next about golf shirts, the next about homes, the next about accounting. Few other businesses provide such diverse subject matter. Journalists, maybe. Librarians. Encyclopedia salespeople. Trivialists, perhaps. We get to go to interesting places to learn about these restaurants that serve different appetizers, like squid and buffalo mozzarella. Hotels with different toiletries. Ever put on one of those shower caps? Don’t need one, personally. All clients are different. Big, small, tall, short, conservative, eccentric, mellow, demanding. All agencies are different. And the media choices. TV, print, radio, outdoor, brochures, trade show booths, posters, buttons, signage. The list could go on. But I’ll stop now and more on to fonts. Gadget and clang and textile and Chicago and dried melon. Haw about papers? 100 lb. Strobe silk cover. 80 lb. Flying Crumb. White Vicksburg test. Gmund Bier Bock cover. Fibermark Touche. Panache. What about office games? Nerf hoops. Table hockey. Ping pong. Making fun of people. You name the facet of our business. We have choices. We have variety. This is such a great country.