One of the nation's largest accounting and business advisory firms wanted a campaign with personality and enough flexibility to promote their wide range of services other than the accounting-related ones like tax and audit. The "Thrive" campaign has consistently positioned the firm as knowledgeable, approachable and highly versatile. Plante & Moran's string of years with increased earnings reached 25. Total revenue in 2008 was $286 million, up $15 million.