25% LESS GIBBERISH EMISSIONS | Perich Advertising + Design

25% LESS GIBBERISH EMISSIONS

By Ernie Perich

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Spent one day listening and counting around this place that has my name on the door. Here’s my solution to making every agency 25% more efficient. Eliminate these words from the planet. “Like”. “You know” and “know what I mean”. Every conversation and meeting would be 25% shorter.

10% Bonus Efficiency Comment

Remind the people in the “technical & production” side of your business that they are just wasting their time with you by filling the room with technobabble that nobody understands except them. Tell them that you just want it done right. Done on time. And done on budget. End of discussion, thank you.