33 THINGS I’D LIKE TO SEE MORE OF | Perich Advertising + Design

33 THINGS I’D LIKE TO SEE MORE OF

By Ernie Perich

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Things I’d like to see more of:

1. Inexpensive, smart commercials.

2. Top-shelf illustration in ads.

3. Agency owners chatting over lunch.

4. Award shows people don’t complain about.

5. Simple billboards.

6. Creatively written (and short) letters from people looking for jobs.

7. Newspaper ads that aren’t just rectangles filled with copy.

8. Thank you notes.

9. Edible low-carb cupcakes.

10. Well-dressed professionals.

11. Good jingles.

12. Long-copy ads.

13. A really, really, really good chocolate cake with buttercream frosting.

14. Creative Directors who own agencies.

15. French fries that have never been fried.

16. Movies with no superheroes.

17. Group brainstorming sessions.

18. Handwritten anything.

19. Teenagers reading newspapers.

20. Drinking water without a bottle.

21. Magazines that aren’t filled with those stupid business reply cards that make it impossible to flip through.

22. Real frozen custard.

23. Hatless pro golfers.

24. White space.

25. Stadiums not named after a business.

26. Tools to stop spam.

27. Ad-less bathrooms, movie theaters and shopping carts.

28. Decorative headline type.

29. Elimination of pop-up ads.

30. Liberal usage of “please” and “thank you” and “what’s happening.”

31. Simpler restaurant desserts because sometimes I just want a nice piece of pie.

32. Better tasting diet sodas.

33. People who are ready when it’s time to turn left.