THE MOST AMAZING PRESENTATION I’VE EVER SEEN | Perich Advertising + Design

THE MOST AMAZING PRESENTATION I’VE EVER SEEN

By Ernie Perich

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I went to the International Design Conference in Aspen in the spring of ’82. Attended a small “breakout” session where the speaker said “It is such a beautiful day, why don’t we go outside and talk rather than be in here.” I knew very little about the guy who was talking, but I did know his business a little bit. About 20 of us sat on a hillside under a tree and listened to this guy talk unscripted for about 45 minutes without a single visual aid. Everybody on the planet that knows me, knows that I have the attention span of a (fill in the blank). I was mesmerized. Listened to every single syllable that came out of this cat’s mouth. Called Shirley right afterwards and told her I just saw the most amazing presentation I’ll ever see. Completely inspirational. The speaker? Steve Jobs.