GRAYER, BALDER, SMARTER
Jump to the text ↓25 things that happen when you get “old” in the advertising business
- You’re fast.
- You’ve got a bag of tricks that you go to.
- You find yourself amazed at how much you’ve learned when you see how little the young people know.
- You know it’s not about you. It’s really about your client having success that you played a part in.
- You care less and less and less and less about award shows.
- You think about teaching.
- You finally stop bitching about your clients.
- You drink much better wine. More often.
- The type you approve starts getting bigger and bigger.
- 80 hour work weeks seem really stupid.
- Fewer things surprise you.
- You swear less. See #8.
- Loyalty rules over all.
- You no longer feel the need to chase everything.
- You’re comfortable with the fact that compromise is just gonna happen.
- Fridays start to become part of your weekend.
- You find ways to “let it go.”
- You say “let’s look at that” more often.
- Your go-to people are priceless. So are your go-to vendors.
- You’re happy that the message, not the delivery method, is still king.
- You don’t panic.
- You don’t criticize other people’s work.
- You can sum up 25 things in 23 lines.