HUG YOUR ACCOUNT EXECUTIVE | Perich Advertising + Design

HUG YOUR ACCOUNT EXECUTIVE

By Ernie Perich

Jump to the text ↓

AEs. I thought they were worthless. Bag carriers. White noise. Bearers of bad news with a smirk on their face. Order-takers. Suits. Note takers. Lunch-buyers. Deadline ignorers. Client kiss-ups. Left-brained losers. I was an idiot. An over-paid pompous jerk. A pig-headed, opinionated, egotistical loser. Don’t respect your AE? Leave the business. They are the glue. Their job is way, way harder than you can ever imagine. Try living your life trying to keep everybody happy. It ain’t easy. Oh, it’s easy to pick on ‘em. Blame ‘em. Fight with ‘em. Just get off your bean bag chair and walk in their shoes for a month. You’ll see what I mean. They are largely responsible for the check you get every two weeks. Take ‘em to Starbucks and buy them a latte. And thank them. And mean it.