LISTEN AND LEARN | Perich Advertising + Design

LISTEN AND LEARN

By Ernie Perich

Jump to the text ↓

“The problem with you, Ernie, is you want everybody to see the world through your eyes. And they don’t.”

–Tony Mikes, Founder, Second Wind Network

I think of this quote often. What does he know? He’s just the founder of some Wind thing. Like he knows what I want. Whenever I argue with someone – which I do a lot – I wonder, how could they be thinking that? Where are they coming from? Don’t they know I’m right? How could they be so wrong? That guy (women are impossible to argue with because they are significantly smarter than us men, and always always the voice of reason) is absolutely, positively off his rocker.

Funny thing is, all of my argument opponents are thinking the same thing about me. So what have I learned? It’s human nature, to be right in your own mind. My “somebody’s got to be wrong and it ain’t got to me be not if I have anything to say about it” attitude is wrong. I gotta get used to it. That’s just the way it is. I’ll shut up and move on.