MR. CHIP ONMASHOLDER
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A is for attitude. So important in any business, but really really important in advertising. We are such fragile creatures. So easy for us to get down in the dumpsters because someone didn’t rave about our new shirt. A good attitude is so valuable. With a good attitude, your faults are overlooked. Your bad cologne is undersmelled. Your limitations go unnoticed. Your mediocre headlines will read 10% better. The fact that you leave every Friday at 4 won’t really matter. Why? Because you bring the proper ‘tude, that’s why! People will want to team up with you. You’ll get invited to lunch. You’ll be the go-to guy or go-to gal, because people will have something important to get done in the next three minutes and they’ll ask, “Who can I have do this?” and they won’t go to Mr. Chip Onmasholder or Ms. Pissypants, they’ll go to you because you won’t complain and you’ll get it done without complaint. Because you realize that usually in the time it takes to complain about something, you could accomplish that certain something. You’ll get a double cheeseburger instead of a single at the company bar-b-que. You’ll get the same attitude back (certain discounts apply) that you give people. And if the good ‘tude doesn’t come to you naturally, well that’s tough crap. Go out and find one.
