OF BLABBERMOUTHS AND SHEEP
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Subject: Out-of-focus
Focus groups? Seven out of ten are worthless. No, not worthless, Worthleast. No, not worthleast. Invaluable. As a cure for insomnia. I’ve slept through 30 of them. Some blabbermouth controls the entire conversation while the other sheep bleat for an hour and a half. And the two-way mirror. What is this, NYPD Blue? Who looks at ads in a padded conference room with seven other people they just met? Why is the opinion of the bald guy (no offence to bald men: I’m one of them) with the mustard stain on his short sleeve button down with his company logo embroidered on it more valuable than the people who created the ad, who learn everything there is to know about this business not to mention the deepest thoughts of bald guys with mustard stains? Know what else singes my dome? We pay people to find fault in our work. Asinine. Especially when unfinished work is tested. It’s like insulating your wall with $100 bills, a total waste of money. Eight people—nice people, I’m sure—paid to all of a sudden be marketing experts. Now that’s genius. So when I want to put an addition on my house, I’ll ask the meter reader and seven of his drinkin’ buddies what they think of the design.
P.S. This rant was not reviewed by a focus group or somebody in a mall. (My apologies to those of you who make a living running these. Maybe you’re the 3 out of 10!)
