TRAVEL, FLOSS REGULARLY, WIN THE HEISMAN | Perich Advertising + Design

TRAVEL, FLOSS REGULARLY, WIN THE HEISMAN

By Ernie Perich

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Things I’d do if the good Lord above gave me a fresh start:

  1. Be the first one in the office for at least the first two years of my career
  2. Pay attention in art history class
  3. Take photography classes
  4. Travel every chance I got
  5. Keep a journal
  6. Spend 10 years as an art director, then decide if I wanted to be a creative director
  7. Once every four years, offer to work for free at a place I admire for a month or so
  8. Find a good place, and a good way, to teach
  9. Take classes to keep on top of technology
  10. Speak softer when trying to make a point
  11. Wouldn’t think my superiors knew less than me
  12. Constantly interview young people and hire the ones I like (even if it was hard to find something for them to do)
  13. Hire a nutritionist instead of a personal trainer
  14. Accept defeat and rejection as a part of life
  15. Lose more graciously
  16. Floss regularly
  17. Start golfing earlier than 30
  18. Come up with a better name than Perich Advertising and Design
  19. Have less of an ego so that #18 would really be true
  20. Write more thank you notes to clients, staff members and vendors
  21. Confront tough issues way sooner
  22. Buy a building instead of renting for 18 years
  23. Buy 100 of the same sketch books and save every one of them on a special shelf I’d have Norm Abrams build for me
  24. Insist that all of our office space be on one floor
  25. Try my darnedest to focus on people’s strengths instead of their weaknesses
  26. Listen to more music and watch more movies
  27. Draw more
  28. Win the Heisman
  29. Try and perfect my grammar and expand my vocabulary
  30. Perfect my conjugation of the verb, “to go”
  31. Address more people more often by their first names
  32. Take one of those classes on how to remember people’s names
  33. Keep my mouth shut about food so as not to ruin everyone else’s meal
  34. Have the smallest office in the company
  35. Spend more time walking around and talking to employees
  36. Stick to beer at the company Christmas parties and golf outings
  37. Realize there’s always time to do something about the things I regret not doing