THE WORST LABEL IN THE BUSINESS | Perich Advertising + Design

THE WORST LABEL IN THE BUSINESS

By Ernie Perich

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You can call me a lot of things.

Dumb.

Fat.

Bald.

Hairy in all the wrong places.

Double- or triple-chinned.

Arrogant.

Controlling.

Tone deaf.

Mealymouthed.

Republican.

Unable to use the imperfect tense of the verb “to go” properly.

Crabby.

Food-obsessed.

Caffeine-obsessed.

Pig-headed.

Pin-headed.

Wanna-be.

Small-timer.

Dinosaur.

Dated.

Stale.

Tired.

Clueless.

Large-jowled.

Dork.

A MAC grad in a Big Ten town.

Ass.

Jerk.

Moron.

Loser.

Dweeeb.

Dearborned.

Blowhard.

Contrary or argumentative.

Those are all fine by me.

Just don’t call me lazy.

That’s the worst label you can have in this business.

P.S. One summer afternoon after a few Old Milwaukees, my Dad told me the absolute worst thing you could call a person was a turd. So please don’t ever call me a turd. Especially a lazy turd.

Thanks.