Imagine a funnel.
We throw all sorts of knowledge into the funnel. Knowledge we glean from dozens of meetings and phone calls with people vital to your business: your president, CEO, CFO, department heads, customers, competitors, business partners. We also throw in research findings, articles, archives, white papers, collateral. An agglomeration of words, notions, perceptions, perspectives and opinions.
Out of the skinny end of the funnel comes a concise, organized summation. And, more importantly, a brand platform, written clearly, simply, with some emotion. It gets the blood flowing and your people excited about the possibilities. This platform forms the foundation for all our work, and all of your communications going forward.
That’s what Adverthinking® is.
That’s what Adverthinking® does.
Then, we start creating.