Carhartt workwear is absolutely essential to the job, no matter how demanding the job is. Our work featured imagery of some of the most demanding jobs on earth, with Carhartt on the scene. Imagery was shot on Alaskan oil rigs, Oregon cattle ranches and the Mackinac Bridge, among other extreme locations.

During a time of competitive attacks on their core product lines, Carhartt maintained a leadership position and solid annual growth of 5%.