Saying “with five area locations” and “accepting all major insurance plans” would be too pedestrian. Our Adverthinking process revealed that people appreciate good teeth (strong, healthy) more than perfect teeth (cosmetic, superficial). So we built a campaign around the theme, “Healthier teeth. Happier you.”
Since the campaign started, call center volumes have increased significantly, and monthly appointment goals are being attained a week to ten days ahead of schedule.