Eagle Ottawa Automotive Leather

Our rebranding for this automotive OEM supplier of exceptional interiors infused the company with renewed energy and sophistication. We created a new logo (including the words “automotive leather,” which was absent from their previous logo), tagline, website, presentation materials, and a company anthem.

Dozens of logo concepts were presented. This one won, AND the world now knew what the company made.

The headlines in the brand book for an automotive leather company could only be made out of one material. This book, a strictly internal piece, helped all E.O. employees understand the motivation behind the rebranding.

For a company that does business on five continents, the website was vitally important. This one was translated into five languages.