Greektown Casino-Hotel is one of three casinos all within a couple miles of each other in downtown Detroit, but the only one situated within a historic neighborhood with tons of tradition and charm. We completely rebranded the casino with a distinctly clean, simple campaign.
99.6% of casino advertising features good looking people wildly celebrating jackpots. We launched with a simple, eye-grabbing campaign that cut through the Detroit casino clutter, extending across every medium imaginable.
A casino never sleeps. We spread the word about Greektown’s ever-changing promotions, giveaways, drawings and events through direct mail, broadcast and on-property materials.