This Detroit institution has been known for turning out great teachers for more than a century. Other great programs include human resources management and social justice. But Marygrove College had recently fallen on hard times, with enrollment reduced dramatically. In 2019, we completed a rebranding process – right down to the new logo – and launched an integrated advertising campaign. Strategically, the campaign positions Marygrove as a school where its students can be changed for the better and, in turn, its students can help change our world for the better.