Back in the late ‘70s, NuStep built the first recumbent cross trainer. Recumbent as in “you’re sitting down when you work out.” The NuStep has become the go-to machine for rehabilitation programs and senior living facilities around the world. Our “Take That Step” rebranding campaign has a bigger mission than just selling NuSteps: It gets people to take that initial step — always the toughest — toward a healthier lifestyle.