Park West Gallery

We rebranded the world's largest art dealer, and their business has never been stronger.

In 1969, Park West Gallery opened for business in Southfield, Michigan. Since then, they've introduced more than three million collectors to the joy and pride of owning fine art. Today, a significant portion of their business takes place on cruise ships, where Park West conducts art auctions. In our rebranding of Park West Gallery, we've presented the works of hundreds of prominent artists, from Picasso and Dali to exciting up-and-coming talent, while highlighting Park West's presence at sea.

BRAND BACKSTORY

The world’s largest art dealer.

No other company has more expertise, insight, or variety of art than Park West Gallery. For more than 50 years, they've offered classic works by some of the most renowned artists in human history—Picasso, Rembrandt, Salvador Dalí, Marc Chagall, Toulouse-Lautrec, Albrecht Dürer—and modern-day masters.

Park West Gallery's knowledge and customer service has been generously provided at art auctions on cruise ships and in hotels all over the world, and in galleries in Michigan, New York, Las Vegas, and Hawaii. The Park West Gallery brand is entertaining, educational, welcoming, accessible and, of course, creative.

Art Catalog
Cruise Ship Signage
Print Advertising
Digital Advertising
Social Media

Services

The art of rebranding.

In our rebranding of Park West, showcasing and supporting the art while never upstaging it was of primary importance. We designed the new Park West brand essence to be sophisticated, provocative and clever, but always tasteful. Because so much of Park West's sales takes place on cruise ships during board auctions, we wanted to make sure the new Park West brand felt right at home while at sea.

Bringing fine art to more than 3 million people since 1969.

BRAND ROLLOUT

Making waves.

Cruise ship iconography found its way into the brand, which is vivid, colorful, a bit quirky, and an excellent showcase for fine art of all styles, eras, and media. The lynchpin of the new brand is the cruise brochure, which includes work from dozens of artists, past and present. Though Park West keeps details about their financials close to the vest, we've been told that their business has never been better.